I'm not kidding., shipping for real since 2018. I'm a product engineer in the literal sense: I solve business problems with technology, and when there are none left, I create new ones and solve those too. I work end-to-end across code, design, analytics, and marketing, and when a project gets weird, I'll dive into ML or GPU magic without flinching. I vibecode like everyone now, and clean up after it like few can :)
Experience
Universe Group—Product Engineer
DEC 2024PRESENT
Productivity apps scaled by performance marketing.
Product Engineer · today
Lifted first-tap funnel conversion from 15-20% to 50% with zero loss in purchase conversion, through experiments across topics, psychological angles, UI/UX, pricing, ad strategies and traffic sources.
Built a system that aggregates the data of 10M+ users to reveal which funnel actions actually lead to purchase. Those insights now feed straight into ad creatives.
Cut creative production from 2 days to a couple of hours per asset by running workshops and building personalized AI tools for the creative team.
Retired the CMS and built a vibecode-friendly funnel engine instead. Product managers ship funnels themselves now, and A/B velocity grew from 1-2 to 4-5 tests a week.
Software Architect
Designed a new funnel engine to replace the slow legacy one, and migrated the entire infrastructure of 100+ marketing funnels onto it. First-paint speed improved 4x, cutting friction on the very first screen a user sees.
Senior Software Engineer · start
Built and launched three productivity mobile apps (habits, finance, focus) solo, then merged them into a fourth, all-in-one app.
Aninix—Product Engineer
20242025
Vector animation editor: think Figma, but with a timeline.
How it started: while hunting a bug that blocked an animation in my own project, I found a hiring easter egg in their source code. Followed it, got the job.
Building After Effects power with 99% fewer buttons: a new animation editor on a different mental model, the heavy math hidden under the hood, a UX where a copywriter could ship motion design.
Saplingo—Founder
20232025
Language-learning ed-tech and my first founder run.
Solo founder: the product, the design, the US company behind it.
Brought in two veteran teachers as partners, co-designed the methodology, and built the platform where they authored 5,000+ exercises.
Grew to 2,000 users and the first paying customers, then closed it after two years.
Tempo—Software Engineer
20222023
Game studio and entertainment company, born out of a legendary esports organization.
Built the company's new corporate site.
Took full ownership of rebranding their legacy esports site, from design to code.
Surfe.pro—Web Developer
20202022
Advertising platform where users buy banner clicks.
Joined as tech support, then built a ticket manager that compressed my 8-hour shift into 1-2 hours. The CEO noticed and moved me to the dev team.
Over my two years there, I shipped dozens of new components and pages across a complex ad dashboard, and kept the mobile app running alongside it.
20182020
Freelance · web developer. The tutorial level: client sites, first invoices, sleepless nights.
What I actually do
01Product
I treat a product like a business, not a feature list: I dig into the metrics, the users, and the real problem until I understand how it works.
02Engineering
I build whatever the problem needs, in any stack: apps, websites, the systems behind them, refined until it holds up in production.
03AI
I put AI to work for non-engineers: personalized tools, LLM-powered features, agent workflows, each one tuned until they can run it without me.
04Design
I start with UX, mapping flows and hunting friction until the interface explains itself, then sweat the UI down to the last pixel.
Beyond work
Four countries in four years. My office fits in one backpack and works anywhere with Wi-Fi.
Ex-parkour athlete. Risk assessment used to be a full-body experience.
Phở is basically a personality trait at this point. I'll cross a city for a good bowl.
The culprit. sometimes deletes my code by walking across the keyboard. Honestly, these days she has a point.
